Simply keeping up with the digital expectations of today’s tech-savvy consumer is no longer an option. Exceeding those expectations is a travel industry imperative and an opportunity for hotels to focus on the only thing that truly matters to consumers: the end-to-end guest experience. One reason for the growing consumer adoption of new technologies is their growing digital impatience and expectation for instant responses, answers and solutions to their queries and purchasing requests. Underscoring this is the growing adoption of digital assistants. Today, 62 percent of consumers are comfortable with an AI application responding to their query, which provides fast and efficient results.
