Kari Anna Fiskvik is the Chief Digital & Technology Officer at Strawberry, leading one of the Nordic hospitality sector’s most ambitious digital transformation journeys. Recently named International CIO of the Year (2025) and one of Norway’s Top 50 Women in Tech, she brings more than 25 years of leadership experience.
Her career spans the music industry, fashion & retail logistics, e-commerce, and hospitality, giving her a perspective at the intersection of commercial strategy, global supply chains, and guest-facing technology. At Strawberry, she has repositioned the tech team as strategic architects of an integrated digital ecosystem that treats the “Guest Journey” as a single, choreographed flow rather than disconnected moments.
Kari Anna is known for demystifying complex technology—from data-driven personalization to Artificial Intelligence—and translating it into tangible commercial impact. Her philosophy, “Harmony in Motion,” reflects her belief that technology should be a seamless extension of human hospitality.
By leveraging AI and data to enhance rather than replace the human touch, she focuses on how synchronized systems shape guest behaviour and build trust. A visionary leader, Kari Anna works to dismantle silos and demonstrate that the most profitable digital solutions are those that foster long-term loyalty by making the guest experience feel natural.
