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HSMAI – The Leading Meeting Place of the Industry HSMAI – The Leading Meeting Place of the Industry HSMAI – The Leading Meeting Place of the Industry HSMAI – The Leading Meeting Place of the Industry
  • About
    • Board of Directors
    • HSMAI Region Europe Staff
    • Advisory Boards
    • Contact
    • Press releases
    • Privacy Policy
  • Locations
    • HSMAI Americas
    • HSMAI Asia Pacific
    • HSMAI Middle East
    • HSMAI Global
  • Education
  • Memberships
    • HSMAI Community
  • CSW 2027
  • Resources
    • Podcast
  • News
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Digital

 HSMAI activities in London in September

HSMAI activities in London in September

July 11, 2019

All our events in September will take place at the beautiful St James Court Hotel in London which is part of Taj Hotels Scroll down to see our events: An […]

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     Join HSMAI Region Europe and Cornell School of Hotel Administration

    Join HSMAI Region Europe and Cornell School of Hotel Administration

    April 26, 2019
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       HSMAI’s Palma de Mallorca events en route

      HSMAI’s Palma de Mallorca events en route

      March 15, 2019

      Preparations for the HSMAI events which will take place in the capital of Spanish hospitality, Palma de Mallorca, between the 9th and 11th of April, co-located with HFTP’s HITEC Europe […]

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         HSMAI & HFTP Think Tank for CMOs & CIOs

        HSMAI & HFTP Think Tank for CMOs & CIOs

        February 26, 2019

        By invitation only Thursday April 11th from 07:45 am to 10:15 am Including breakfast Meliá Palma Bay & Palau de Congressos, Palma   HSMAI and HFTP Think Tank is taking […]

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           CURATE – THE EXECUTIVE INSIGHTS FORUM

          CURATE – THE EXECUTIVE INSIGHTS FORUM

          February 1, 2019

          CURATE – THE EXECUTIVE INSIGHTS FORUM For HSMAI Executive Members only With great pleasure HSMAI Region Europe would like to invite HSMAI Executive Members to attend the third biannual Curate. [...]

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             The HSMAI Europe Digital Expert LAB

            The HSMAI Europe Digital Expert LAB

            August 23, 2018

            Welcome to HSMAI Europe’s Digital Expert LAB, an eLearning program, available now Currently working in a management role within hotel distribution and/or marketing? Taught by leading industry [...]

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               Avvio makes executive appointment in preparation for new growth phase

              Avvio makes executive appointment in preparation for new growth phase

              July 24, 2018

              Global hospitality technology firm, Avvio, has appointed Michael De Jongh chief commercial officer (CCO) as it prepares for a new phase of growth and expansion into new territories. De Jongh […]

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                 HSMAI Region Europe to co-locate events with HITEC in Palma de Mallorca

                HSMAI Region Europe to co-locate events with HITEC in Palma de Mallorca

                July 19, 2018

                In the wake of the last two years’ co-location of HSMAI Region Europe’s ROC & DOC (Revenue Optimization Conference and Distribution Optimization Conference) and HFTP’s HITEC Europe in [...]

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                   OTA Insight introduces Parity Insight

                  OTA Insight introduces Parity Insight

                  June 20, 2018

                  Learn from the findings from the first-ever Hotel Parity Report. HSMAI´s close partner OTA Insight, the cloud-based data intelligence platform for the hospitality industry, this week announced [...]

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                    Recent Posts
                    • Supporting the next generation of hospitality commercial leaders is one of our key strategic priorities
                      Supporting the next generation of hospitality commercial leaders is one of our key strategic priorities
                      May 18, 2026
                    • HSMAI Europe Appoints Annie Korsmo as Chair of the Sales Advisory Board
                      HSMAI Europe Appoints Annie Korsmo as Chair of the Sales Advisory Board
                      May 14, 2026
                    • MEET THE HSMAI EUROPE BOARD OF DIRECTORS
                      MEET THE HSMAI EUROPE BOARD OF DIRECTORS
                      May 7, 2026
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                    What characterizes the best sales teams?

                    0-29

                    Remi Morken, CCO, SalesScreen

                    How to sell when customers do not know they need you?

                    Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                    0-23

                    Benjamin Devisme, VP Sales, Quicktext

                    Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                    0-28

                    John Gallagher, Sales Director, Duetto

                    Real time pricing

                    As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                    • What is the difference from being a Revenue Manager today compared to 10 years ago?
                      • Does the skillset of an RM differ – if so; in what way?
                    • What does Real Time Price Optimization mean?
                    • What gains (and risks?) come with real time price optimization?
                    • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                    atomized2

                    Alexander Edström, CEO, Atomize

                    Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                    In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

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                    Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                    Storytelling that works

                    Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                    0-13

                    Christian Braathen, Client Director, Scandinavian Design Group

                    Commercial Technology Strategy

                    What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                    0-11

                    Julie Grieve, Founder and CEO, Criton

                    Close the gap between revenue optimization & digital marketing

                    finnbar-colour-headshot

                    Finnbar Cornwall, Senior Industry Head Travel at Google UK

                    Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                    MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                    Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                    Navigating the changing hotel distribution landscape

                    Insights to improve competitiveness in an increasingly volatile environment

                    0-10

                    Michael Mernagh, Head of Sales EMEA, OTA Insight

                    Customer Centricity

                    About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                    0-9

                    Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                    3 ways to make more strategic use of your brand

                    How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                    monna-nordhagen

                    Monna Nordhagen, Partner and strategy advisor, Mars

                    Using Technology to Deliver a Personalized Guest Experience

                    0-8

                    Michael De Jongh, Chief Commercial Officer, Avvio

                    Being a General Manager and Leading a team of strong performers

                    0-7

                    Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                    Coaching a team for strategic selling

                    0-6

                    Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                    Expansion of revenue management capabilities

                    damiano-zennaro

                    Damiano Zennaro, Global Director of Advisory services at IDeaS

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                    Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                    Retention strategies for Sales professional that works’

                    Anant Vithlani

                    Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                    Intermediaries: Should they be managed like a key account?

                    0-13

                    Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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                    This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

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                    Subtitle to go here

                    This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

                    claire-lyon-shaw

                    Name Surname, Role, description etc etc etc

                    663399

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