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Afternoon meeting in Stockholm

27 November @ 3:00 pm - 5:00 pm CET

Revenue Management for Meetings and Events

HSMAI invites to an afternoon event Tuesday November 27th.
Venue to be confirmed. Sign up today!
We start at 15:00 and it will last until 17:00

Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues 

Target group for this meeting: Revenue Managers, Commercial leaders, Event Managers, Sales & Marketing, General Manager & Assistant General Managers and Food & Beverage Managers.

You will meet:

Scott Dahl, Senior Lecturer, Ecole hoteliere Lausanne. Scott is also a member of HSMAI Region Europe Revenue Management Advisory Board

Best Practices in Meetings and Events Revenue Management

  • Key performance metrics: What should you measure and why?
  • The basics and benefits of empowering your sales team to maximize total revenue contribution
  • How to avoid the most common mistakes hotels make with meeting and event revenue management
  • Things you can start doing now, whether you have a huge team and a great sales system or a one-person office with a manual diary and GRC

Heather Hart, Director SmartSpace, IDeaS

Revenue Management for Meetings and Events

– How to harness the hidden value of Meetings & Event Space
– How much money are you losing in your Meeting Space?
– How to forecast demand more accurately for your meeting Space
– How to measure the Value of space and optimize its use
– Thinking about your Meeting Space in the same way as your Bedrooms
– Some simple steps you can take right now to improve performance.


Press here to sign up! It is free for HSMAI members.


27 November
3:00 pm - 5:00 pm
Event Category:


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