Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues
Target group for this meeting: Revenue Managers, Commercial leaders, Event Managers, Sales & Marketing, General Manager & Assistant General Managers and Food & Beverage Managers.
Scott Dahl, Senior Lecturer, Ecole hoteliere Lausanne. Scott is also a member of HSMAI Region Europe Revenue Management Advisory Board
Best Practices in Meetings and Events Revenue Management
Heather Hart, Director SmartSpace, IDeaS
Revenue Management for Meetings and Events
– How to harness the hidden value of Meetings & Event Space
– How much money are you losing in your Meeting Space?
– How to forecast demand more accurately for your meeting Space
– How to measure the Value of space and optimize its use
– Thinking about your Meeting Space in the same way as your Bedrooms
– Some simple steps you can take right now to improve performance.