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HSMAI Europe Commercial Summer Camp

July 30, 2023 @ 6:00 pm - August 4, 2023 @ 5:00 pm

The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader like a General Manager with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.

The one-week program includes a two day Leader Development training delivered by NOVA School of Business & Economics that will focus on topics such Positive Leadership, Building Agile Organizations, Strategic Leadership, and Servant Leadership. The remaining three day program is curated by experienced leaders and experts from the industry and will focus on the following topics:

    • Distribution strategy,
    • Commercial Technology strategy,
    • Branding strategy,
    • Building commercial teams,
    • Customer Centricity,
    • Data and CRM strategy,
    • Calculating ROI on marketing and sales activities,
    • Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips.

Click here to get a full overview of the program and inclusions.


July 30, 2023 @ 6:00 pm
August 4, 2023 @ 5:00 pm


Nova School of Business and Economics
R. da Holanda 1
Carcavelos, Carcavelos 2775-405 Portugal
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