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HSMAI Think Tank at Google in London- By invitation only

June 24, 2019 @ 12:30 pm - 4:00 pm

Is the technology blurring the lines between Sales and Marketing?

Join HSMAI and our members Google, TravelClick and Nordic Choice Hotels in London June 24th at the Google`s office for an interactive day. Secure your ticket today. We have limited spaces and it is open just for leaders working directly in the hotel industry. Delegates will engage with colleagues and peers, sharing insights and experiences throughout this day

What you can expect from the event:

Hosted at Google’s Central St Giles office in London, we bring leaders from Sales and Marketing in Hospitality and ask if the availability of data and technology mean that traditional roles of Sales and Marketing within their organisations are increasingly blurred.

Anant Vithlani, Vice President Sales, Nordic Choice Hotels will facilitate the discussion, following presentations from Edward Lines, Industry Manager at Google and Jerome Wise, Senior VP at TravelClick.

You will leave the day with a better understanding of how the sales and marketing landscape has evolved, how data and tech can be harnessed to generate results for your business and have meaningful discussion and debate with fellow leaders in the hospitality industry.

A written summary from the day will be exclusively distributed to HSMAI members following the event.

Sign up today!


Time What Who
12.30-13:00 Lunch and networking
13:00-13:10 Welcome & Update by Ingunn Hofseth, President & CEO, HSMAI Region Europe

Ingunn Hofseth

13:10-13:30 Introduction of all delegates
  • How hotels should think regarding strategies for Customer Acquisition.
  • How does the Sales Process look like and what has changed caused by a new digital landscape.
  • Technology could support and develop sales processes and with the help of that Marketing could play an important role in finding new clients.

By Anant Vithlani, Vice President Sales, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board


Anant Vithlani

  • Where does marketing stop and sales take over? Is Paid Media Sales or Marketing? 
  • Considering the channels that are delivering business and the percentages are the sales organisations structured appropriately.

Jerome and Ed are going to deliver a joint session that first looks at the data that is available today to hotels to make more informed decisions and then move into how this data can improve the effectiveness and efficiency of digital media campaigns and how that can be leveraged to drive better performance.


By Edward Lines, Industry Manager, Google and member of the HSMAI Region Europe Marketing Advisory Board

& Jerome Wise, Vice President – Enterprise Clients, TravelClick



Edward Lines

Jerome Wise

Interactive session

Delegates will engage with colleagues and peers, sharing insights and experiences throughout this day

Sign up today!


*This event is INVITATION-ONLY. This means that all sign-ups will be considered individually. If you do not fit our target group we unfortunately have to exclude you from this event. If you do, we will send out a seperate confirmation email to you.*


June 24, 2019
12:30 pm - 4:00 pm


Google London
1-13 St Giles High St
London, WC2H 8AG United Kingdom
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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