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London [UK] – Meet & Connect – Understanding the true value of loyalty programmes

April 20, 2023 @ 6:00 pm - 9:00 pm

Understanding the true value of loyalty programmes

A panel debate focused on Loyalty Programs, CRM and Direct Bookings

Join HSMAI Region Europe in London on Thursday, 20 April 2023 from 18:00 – 20:30 (local time) for an insightful evening.

While we’ve seen a major rebound in travel demand, hoteliers are moving into 2023 with uncertainty. Economic and global factors, plus COVID-19 hangovers like labour and resource shortages are major challenges. In this session, Sojern will be sharing upcoming travel trends and insights, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings, in order to maximise the impact of their spend, and deliver results for their property.

This will then be followed by a panel debate where our panelists will share their insights on the latest trends, best practices, and strategies for creating a successful direct booking program, building a loyalty program that drives customer retention, and implementing an effective CRM system to optimize customer interactions and drive revenue growth.

You’ll have the opportunity to network with other industry professionals, ask questions of our expert panelists, and come away with actionable insights that you can apply to your own business.

Meet the Moderator


Terence Baker is an accomplished journalist and editor with over 20 years of expertise in the hospitality industry. He is currently the News Editor, Europe, Middle East & Africa at Hotel News Now, renowned for his insightful coverage of the latest industry trends and market insights. Terence is an engaging speaker, with a talent for breaking down complex topics into accessible and informative presentations. He is passionate about sharing his knowledge and insights to help others gain a deeper understanding of the industry.

Speakers and Panelists

Celine Chaussegros is the Managing Director Europe for Sojern. Celine is a seasoned executive with over 15 years of experience in travel and hospitality. She is currently the Managing Director for Europe at Sojern, renowned for her strategic leadership and expertise in digital marketing and data-driven decision-making. Celine is an accomplished speaker, sharing insights on travel industry trends.

Julie White was appointed Vice President Commercial for EMEA at Wyndham Hotels & Resorts in January 2020. In her role, she is responsible for supporting the Commercial activities of Wyndham Hotels & Resorts’ brands driving collaboration across loyalty, sales, revenue management, distribution and marketing to maximize the performance of managed and franchised hotels across the EMEA region.

RSVP: This is an exceptional opportunity to join our local event in London for free! To celebrate the recovery of our industry we are opening this event for all professionals to learn, share and get inspired. If you are a vendor, you must be a member of HSMAI Europe to attend this event.

P.S. For its association members HSMAI Europe will be hosting 6 local events in the UK during 2023. To inquire about membership send us an email to postbox@hsmai.eu



Doors Open


by Michael Nowlis, Programme Director, Leadership Programmes at Cambridge Institute for Sustainability Leadership (CISL) and Chair of the HSMAI Europe Board of Directors


Introduction of moderator
Terence Baker, News Editor Europe, Middle East & Africa at Hotel News Now


Supercharge Your Direct Booking Strategy for 2023
by Celine Chaussegros, Managing Director at Sojern


Panel debate: Understanding the true value of loyalty programmes
A panel debate focused on Direct Bookings, Loyalty Programs & CRM, with the following panellists:

  • Terence Baker, News Editor Europe, Middle East & Africa at Hotel News Now
  • Celine Chaussegros, Managing Director at Sojern
  • Julie White, VP Commercial EMEA at Wyndham Hotels & Resorts


Drinks & Networking

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More


April 20, 2023
6:00 pm - 9:00 pm


Bankside Hotel, Autograph Collection
2 Blackfriars Rd, Upper Ground, London SE1 9JU, United Kingdom
London, United Kingdom
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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