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Paris [FR] – Supercharge your Direct Online Bookings Strategy for 2023

April 4, 2023 @ 6:00 pm - 9:00 pm

* Please note most of this event will be in French.

Join HSMAI Region Europe at InterContinental Paris Le Grand on Tuesday, 4 April 2023, from 18:00 – 21:00 (local time) for an insightful evening discussing the future of direct bookings in the hospitality industry.

Join us for an inspiring evening with a focus on direct bookings, loyalty programs and CRM. We have brought together some of the industry’s best in their field to discuss what it takes to create a successful direct booking strategy and how to build and maintain strong customer relationships through loyalty programs and CRM.

While we’ve seen a major rebound in travel demand, hoteliers are moving into 2023 with uncertainty. Economic, Financial, Climate, and Political turmoil that are disrupting factors to potential growth. Rémy Merckx, our HSMAI Digital Hospitality Industry expert will be sharing some great insights on how hotels can drive their direct online bookings by mastering data and CRM capabilities, optimizing their Digital Marketing spending to drive better ROI, enhancing their Loyalty capabilities through personalization.

This will then be followed by a panel debate where our panelists will share their insights on the latest trends, best practices, and strategies for creating a successful direct booking program, building a loyalty program that drives customer retention, and implementing an effective CRM system to optimize customer interactions and drive revenue growth.

You’ll have the opportunity to network with other industry professionals, ask questions of our expert panelists, and come away with actionable insights that you can apply to your own business.

Remy Merckx, an accomplished leader in the Travel and Hospitality industry with over 25 years of expertise. Having worked for Radisson Hotel Group and Accor for 11 years, Remy now serves as an independent Senior Advisor & Head of Travel and Hospitality for global business management and TravTech startups. He specializes in developing Global Digital Strategy, optimizing Digital Marketing, managing Content Marketing, Data Management & Analytics, and commercial distribution to enhance Customer Experience and increase conversion rate and customer lifetime value while decreasing the cost of acquisition. With his extensive experience in Online Distribution, where he managed Hospitality Partnerships with global hotel chains at Expedia, Remy also helps businesses optimize their distribution channels for improved profitability.

Julien Barré, a true hotelier at heart. With three generations of hoteliers in his family, it’s no surprise that he’s found his passion in the industry. With 18 years of experience under his belt, Julien has worked his way up to become the Director of Revenue and Reservations at the luxurious Hôtel de Crillon, a part of the renowned Rosewood group, located in the heart of Paris. His expertise in revenue management and reservations has been honed through years of dedication and commitment to the craft, and his love for the industry has only grown stronger with time. He is now promoted to a leading European role for Rosewood and will be based in Amsterdam. Julien is also a member of the HSMAI Europe Revenue Optimization Advisory Board.


Christophe Bataillardspecialist in revenue development backed by 30 years of operational background in different organizations for deluxe brands such as Sofitel, Christophe created Optimiser Consulting in 2010 to help independent hoteliers to understand their “Go To Market” environment, and to play in at their best, with all levers touching the revenue structure. He is also lecturer in Revenue Management & e-commerce in several business schools for Hospitality MBA students. Currently, Christophe is an accomplished Market Place Project Director at Stairway Management.

About the event:

Don’t miss out on this unique opportunity to learn from some of the most talented professionals in the industry and gain valuable insights into the latest trends and best practices.

Join us for an exciting evening including networking opportunities with like-minded individuals and insightful panel discussions.

This event is completely free for HSMAI members, making it an exceptional opportunity to participate in our local events in Paris. If you are a vendor, you must be a member of HSMAI Europe to attend this event.


*HSMAI Europe is hosting a total of six local events in France throughout 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.

HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.


April 4, 2023
6:00 pm - 9:00 pm


InterContinental Paris le Grand
2 Rue Scribe Paris 75009 France
Paris, France
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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