HSMAI Europe is a proud partner of NoVacancy Industry Expo London and is hosting this expert Marketing Track panel to explore how AI and data are shaping the future of hotel marketing.

The panel brings together senior leaders from commercial, technology, and marketing teams to share practical insights and real-world strategies.

Key takeaways:

• How to use first-party data to drive guest loyalty and direct bookings in the cookieless era.
• Practical examples of how AI and automation are reshaping campaigns and guest communication
• What’s next: balancing personalisation, privacy, and profitability.