DATE: Thursday, June 18th 2026
TIME: 5:00 PM – 6:00 PM (CET)
LOCATION: Virtual Session

Join us for a special edition of the HSMAI Europe Curate, where we will explore one of the most important questions facing our industry today: What is the future of Revenue Management?

For this edition, we are opening the Curate to all HSMAI Europe members — not only senior leaders as we traditionally do — creating a broader industry conversation around how Revenue Management is evolving and what this means for the future of commercial strategy in hospitality.

We are delighted to welcome Dr. Sherri Kimes, Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration, who will share key findings from a global industry study examining the evolution of the Revenue Management function — from changing decision-making processes to the growing role of systems, automation, data, and AI.

The session will also include an interactive discussion on the implications of these findings for commercial teams, hotel leaders, owners, technology partners, and the wider hospitality industry.

We invite you and your team to join us for this special edition of the Curate.

Sign up today and be part of the conversation shaping the future of Revenue Management.