Working with limited information and under time pressure, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment.

This workshop is designed for commercial and sales leaders in hospitality who want to move beyond simply “seeing the MICE data” to truly understanding and using it. In just a few hours, you’ll explore how your tech stack connects to commercial decisions, sharpen your ability to interpret key performance data, and apply proven revenue management principles in practical scenarios.

Through hands-on exercises, real-life cases, and a dynamic Profit Game, you’ll gain new perspectives on pricing, segmentation, and business evaluation. This session is ideal for Commercial Managers, Revenue Managers and Sales Managers looking to make smarter, more confident decisions that drive profitability.

This HSMAI workshop is brought to you by Conventus Consultants, Seerio, and Preferred Hotels & Resorts.