Understanding the true value of loyalty programmes A panel debate focused on Loyalty Programs, CRM and Direct Bookings Join HSMAI Region Europe in London on Thursday, 20 April 2023 from 18:00 – 20:30 (local time) for an insightful evening. While we’ve seen a major rebound in travel demand, hoteliers are moving into 2023 with uncertainty. […]
HSMAI Europe Sales Leader Forum 2023 An HSMAI Commercial Event In Conjunction with IMEX Organized by HSMAI Europe's Sales Advisory Board the HSMAI Sales Leader Forum is a half day event where off-property sales leaders and others learn about important trends, critical insights, and best practices, as well as what it means for leading hotel […]
HSMAI Europe's Spring Curate 2023 An Executive Insights Forum By-Invitation-Only and In Conjunction with IMEX We will kick off with Lunch at 13:00 hrs CET.This year's Spring Curate is set to focus on the crucial theme of AI & Automation, which is shaping the future of many industries. Featuring Steven Van Belleghem, a renowned expert […]
Organised for students by students the Hospitality Unlocked is a full day conference organised by the HSMAI Student Council and is focussed on the latest hospitality trends, and how to capitalise on these as a future hospitality graduate. Read more and register here: https://eur.cvent.me/0QKn1
Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy Don’t miss your chance to sign up for an HSMAI Europe Meet & Connect at the newly opened Zoku Paris! 📌 Thursday 8th June, 6PM - 9PM at Zoku Paris for educational content, networking, drinks and light food.Venue: Zoku Paris, 48 Av. de la Prte […]
Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy Don’t miss your chance to sign up for a HSMAI Europe Meet & Connect near you this June! 📌 Thursday 15th June, 3:30 PM - 6:30 PM at Sofitel Legend the Grand Amsterdam Join us for an insightful afternoon/evening about total revenue management. We […]
Exploring Total Revenue Management Don’t miss your chance to sign up for HSMAI Europe SummerConnect Oslo this June! 📌 Monday 19th June, 16:00 hrs - 20:00 hrs at Radisson Red Oslo Økern with Networking and drinks on their RoofTop Terrace!Venue: Radisson Red Oslo Økern, Lørenfaret 3, 0585 Oslo, Norway Event Room: Gallery (for educational sessions) […]
Take your MICE Sales to NEW HEIGHTS Don’t miss your chance to sign up for a HSMAI Europe Breakfast Meeting in Stockholm on Thursday, 22 June! 📌 Thursday 22nd June, 8:00 - 10:00 hrs at Scandic Grand CentralJoin us for a Breakfast Meeting in Stockholm and Take your MICE Sales to NEW HEIGHTS! We are […]
Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy Don’t miss your chance to sign up for a HSMAI Europe Meet & Connect near you this June! 📌 Thursday 22nd June, 6PM - 9PM at Park Plaza County Hall London 1 Addington Street, London Join us for an insightful evening about total revenue management […]
The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader like a General Manager with the ambition and desire to understand all of the specific disciplines and […]
Bli med på Connecting Future Leaders-arrangement i slutten av august! 📌 Torsdag 31 august, kl. 17:00 - 21:00 på Grand Hotel Oslo i Rococo-salen!Dato: Torsdag 31. august Tid: 17:00 – 21:00 Sted: Rococo-salen, Grand Hotel, Karl Johans gate 31, 0159 Oslo, Norge Bli med oss på en spennende kveld som utforsker reiselivets fremtid! Connecting Future […]
Exploring Total Revenue Management With Amina Hamade from Strawberry and Anders Johansson from Demand Calendar and a member of HSMAI Europe Nordic Region Advisory Board. 📌 Friday 1st September, 08:00 hrs - 10:30 hrs at Clarion Hotel Sign with networking, breakfast, mingle and revenue management!Venue: Clarion Hotel Sign, Östra Järnvägsgatan 35, 111 20 Stockholm, Sweden […]
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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