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  • About
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    • HSMAI Americas
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News

Tag Archives for: "Spain"
 HSMAI’s Palma de Mallorca events en route

HSMAI’s Palma de Mallorca events en route

March 15, 2019

Preparations for the HSMAI events which will take place in the capital of Spanish hospitality, Palma de Mallorca, between the 9th and 11th of April, co-located with HFTP’s HITEC Europe […]

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     HSMAI & HFTP Think Tank for CMOs & CIOs

    HSMAI & HFTP Think Tank for CMOs & CIOs

    February 26, 2019

    By invitation only Thursday April 11th from 07:45 am to 10:15 am Including breakfast Meliá Palma Bay & Palau de Congressos, Palma   HSMAI and HFTP Think Tank is taking […]

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       CURATE – THE EXECUTIVE INSIGHTS FORUM

      CURATE – THE EXECUTIVE INSIGHTS FORUM

      February 1, 2019

      CURATE – THE EXECUTIVE INSIGHTS FORUM For HSMAI Executive Members only With great pleasure HSMAI Region Europe would like to invite HSMAI Executive Members to attend the third biannual Curate. [...]

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         HSMAI Region Europe becoming active in Spain

        HSMAI Region Europe becoming active in Spain

        October 6, 2016

        On Tuesday 4th October HSMAI Region Europe held its Annual Digital Marketing Conference, this time taking place at the Melia Palas Atenea Hotel in Palma, Mallorca. The programme consisted of […]

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           HSMAI Region Europe becoming active in Spain

          HSMAI Region Europe becoming active in Spain

          October 6, 2016

          On Tuesday 4th October HSMAI Region Europe held its Annual Digital Marketing Conference this time taking place at the Melia Palas Atenea Hotel in Palma Mallorca. The programme consisted of […]

          Read More 0
             16th June: First HSMAI Region Europe event in Barcelona

            16th June: First HSMAI Region Europe event in Barcelona

            May 6, 2016

            Meliíç Barcelona SkyæCarrer de Pere IV 272 Barcelona Thursday 16th June 2016 from 16.00 – 18.30æfollowed byædrinks and networking HSMAI Region Europe is expanding to Spain. Come and join us [...]

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               HSMAI Region Europe expanding to Spain

              HSMAI Region Europe expanding to Spain

              April 22, 2016

              Lately several companies based in Spain have contacted us about starting activities in Spain. Some of them have become our great advisors already and we are excited to announce we […]

              Read More 0
                 Barcelí_ chief sees dismal summer

                Barcelí_ chief sees dismal summer

                June 21, 2009

                MADRID Spain’s tourist outlook for the summer is dismal with sales dropping between five and ten percent as vacationers cut back on spending and the length of hotel stays predicted […]

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                  Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                  In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                  head-shot

                  Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                  3 ways to make more strategic use of your brand

                  How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                  monna-nordhagen

                  Monna Nordhagen, Partner and strategy advisor, Mars

                  What characterizes the best sales teams?

                  0-29

                  Remi Morken, CCO, SalesScreen

                  Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                  0-28

                  John Gallagher, Sales Director, Duetto

                  How to sell when customers do not know they need you?

                  Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                  0-23

                  Benjamin Devisme, VP Sales, Quicktext

                  Real time pricing

                  As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                  • What is the difference from being a Revenue Manager today compared to 10 years ago?
                    • Does the skillset of an RM differ – if so; in what way?
                  • What does Real Time Price Optimization mean?
                  • What gains (and risks?) come with real time price optimization?
                  • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                  atomized2

                  Alexander Edström, CEO, Atomize

                  Expansion of revenue management capabilities

                  damiano-zennaro

                  Damiano Zennaro, Global Director of Advisory services at IDeaS

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                  Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                  Customer Centricity

                  About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

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                  Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                  Being a General Manager and Leading a team of strong performers

                  0-7

                  Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                  Retention strategies for Sales professional that works’

                  Anant Vithlani

                  Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                  Storytelling that works

                  Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                  0-13

                  Christian Braathen, Client Director, Scandinavian Design Group

                  Commercial Technology Strategy

                  What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                  0-11

                  Julie Grieve, Founder and CEO, Criton

                  Close the gap between revenue optimization & digital marketing

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                  Finnbar Cornwall, Senior Industry Head Travel at Google UK

                  Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                  MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                  Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                  Navigating the changing hotel distribution landscape

                  Insights to improve competitiveness in an increasingly volatile environment

                  0-10

                  Michael Mernagh, Head of Sales EMEA, OTA Insight

                  Using Technology to Deliver a Personalized Guest Experience

                  0-8

                  Michael De Jongh, Chief Commercial Officer, Avvio

                  Coaching a team for strategic selling

                  0-6

                  Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                  Intermediaries: Should they be managed like a key account?

                  0-13

                  Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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