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Call for HSMAI Europe DACH Advisory Board Members

The Advisory Board will be part of a strategic drive to support membership and the hospitality, travel and event industry recovery in Germany, Austria and Switzerland.

News follows on from the recent appointment of Andreas Kohn, the Director of Commercial at IHG Hotels and Resorts as Chair of the HSMAI Europe DACH Advisory Board.

Nominations are open until 1 March 2022 to apply for a number of prestigious leadership positions on the DACH Advisory Board at the Hospitality Sales and Marketing Association International Region Europe (HSMAI). The successful applicants will work with the recently appointed Chair Andreas Kohn.

The DACH Advisory Board will be part of a strategic drive to support the Association’s membership and the hospitality, event and travel industries in Germany, Austria and Switzerland in the post pandemic area – as, many make their first steps on the path of their business recovery.

Election Applicants – criteria

  • Must be living and operating in either Germany, Austria or Switzerland
  • Applicants should have a background in senior management, marketing or academia within the hospitality industry.
  • Passionate about supporting other hospitality brands’ growth and business recovery in the DACH region

In addition, the Board, will be working closely with two prominent business schools in the region; SHL Schweizerische Hotelfachschule Luzern and EHL Ecole hôtelière de Lausanne. The aim is to build even stronger ties with the undergraduate/post graduate community; to attract new talent to the industry, create new employment opportunities and boost the region’s economy. The Board will also be meeting with the Schools to ensure that students are armed with the necessary leadership skills and competencies in the modern era of hospitality.

HSMAI Europe is committed to growing business for the hotel, event and travel industry and their partners and is a leading advocate for intelligent, sustainable revenue growth on a local, national, and European level.

Ingunn Hofseth, President and CEO, HSMAI Europe adds

“Andreas’s contribution as the region’s Chair, along with the new DACH Advisory Board, will be a great source of support and guidance for members, not only for strategic and revenue management insights but offering businesses new avenues to recruit talent and networking events aimed to boost the pipeline of new business.

Even through the pandemic, the hospitality industry in the DACH region has shown great determination and resilience to keep going. 2022 promises to be a year for a green shoots’ recovery. Once travel restrictions lift, whether it’s for business, leisure or “bleisure”, we will want to meet, connect and explore new destinations and cultures. This is an exciting time for the hospitality, event and travel professionals in Germany, Austria and Switzerland to capitalise on opportunities.”

Andreas Kohn, newly appointed Chair of HSMAI Europe DACH Advisory Board comments

“Together with the HSMAI Region Europe team, I am looking forward to supporting the membership to ensure that as an industry we unite, share knowledge and valuable insights in our region. HSMAI provides ideal platforms, forums and working groups, which serve as a think-tank on how to manoeuvre through today’s challenges.”

Recent career highlights

  • 2018 – present:
    Director of Commercial, IHG Hotel and Resorts
  • 2012-2018:
    Regional Director, Corporate Sales, InterContinental Hotel Group – Continental Europe
  • 2009-2012:
    Cluster Director of Sales and Marketing – Courtyard by Marriott Hotels, Thailand
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