Photo: HSMAI Europe Curate in London fall 2019
Commercial Strategy
HSMAI Europe Curate
By Invitation Only
Destination: London | Venue: TBC |Date: Wednesday, 9th November, 2022
Programme from 13:00 to 18:00 local time, followed by networking and drinks
Topic: Commercial Strategy
Programme from 13:00 to 18:00 local time, followed by networking and drinks
Topic: Commercial Strategy
HSMAI Europe Curate
By-Invitation-Only
HSMAI Europe Curate
By-Invitation-Only
Venue: London Hilton on Park Lane
Date: Wednesday, 9th November, 2022
Programme from 13:00 to 18:00 local time, followed by networking and drinks
Topic: Commercial Strategy
HSMAI Europe Curate
By-Invitation-Only
Venue: London Hilton on Park Lane
Date: Wednesday, 9th November, 2022
Time: 12:00 pm – 6:00 pm followed by networking and drinks
Topic: Commercial Strategy
HSMAI Europe’s Fall Curate 2022 will take place at London Hilton on Park Lane on Wednesday, 9th November. We will start the day with lunch at 12:00 pm, before we kick off the programme at 1:00 pm. At 6:00 pm we will wrap up with networking and drinks.
HSMAI’s Fall Curate 2022 will focus on how to design and build a commercial- centric organization that is strategically designed to optimize profits.
The evolution within the hospitality industry to break down silos between commercial disciplines — especially sales, marketing, revenue management, and distribution — has accelerated. And the emergence of the word “commercial” in titles at the property and corporate levels has created much conversation about strategy, organizational design, and scope in recent months.
We have invited the following speakers to kick off the Curate:
Remy Merckx
Senior Advisor – Head of Travel & Hospitality at eClerx
Shumi Khan
Global Vice President for Business Performance and Revenue Management at Accor
Chair of the HSMAI Europe Revenue Optimization Advisory Board
James Wheatcroft
Senior Vice-President Brands, Marketing & Content NEW Northern Europe at Accor
After the presentations, we’ll dive into how we can harness the innovation and technology that has emerged from the convergence of sales, marketing, and revenue optimization to create holistic commercial strategic organizations. To accomplish this, we’ll have interactive discussions, and collaborative brainstorming.
Moderator for the Curate:
Michael Nowlis
Programme Director, Executive Leadership Programmes, Cambridge Institute for Sustainability Leadership, University of Cambridge
Chair of the HSMAI Europe Board of Directors
Time
12:00 hrs
Registration and Lunch
13:00 hrs
Welcome
By Ingunn Hofseth, President & CEO at HSMAI Europe, and introduction of all attendees
13:20 hrs
Introduction: What is Commercial Excellence?
By Michael Nowlis, Programme Director, Executive Leadership Programmes, CISL, University of Cambridge.
Defining Commercial Excellence
13:30 hrs
Session #1: The Data Driven Customer Experience Designed to Optimise Profit for Commercial Excellence
By Remy Merckx, Senior Advisor – Head of Travel & Hospitality at eClerx
14:00 hrs
Session #2: How to use Data to Build a Sustainable Future for Commercial Excellence Beyond Uncertainty
Shumi Khan, Global Vice President for Business Performance and Revenue Management at Accor and Chair of the HSMAI Europe Revenue Optimization Advisory Board
James Wheatcroft, Senior Vice-President Brands, Marketing & Content NEW Northern Europe at Accor
14:45 hrs
Coffee Break
15:00 hrs
Poll: Followed by discussion with Michael, Shumi, James and attendees
15:45 hrs
Table Talk: Commercial Excellence
16:35 hrs
Discuss: What are the three most significant knowledge, skills and competency gaps required for commercial excellence?
16:50 hrs
Coffee Break
17:05 hrs
Issue Discussion: Let’s vote for three most significant gaps
17:10 hrs
Brainstorm the Solutions
17:30 hrs
Present the findings
17:50 hrs
Wrap up
By Michael Nowlis, Programme Director, Executive Leadership Programmes, CISL, University of Cambridge.
Chair of the HSMAI Europe Board of Directors
Organizational HSMAI Europe Members will receive exclusive invitations and can sign up below.
For any additional information, please contact postbox@hsmai.eu.
Curate will take place at London Hilton on Park Lane.
22 Park Ln, London W1K 1BE, United Kingdom
Shumi Khan
Global Vice President for Business Performance and Revenue Management at Accor
Chair of the HSMAI Europe Revenue Optimization Advisory Board
Global Vice President for Business Performance and Revenue Management at Accor
Chair of the HSMAI Europe Revenue Optimization Advisory Board
12:00 pm – 1:00 pm
Lunch
James Wheatcroft
Senior Vice-President Brands, Marketing & Content NEW Northern Europe at Accor
Senior Vice-President Brands, Marketing & Content NEW Northern Europe at Accor
