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Executive Insights | March 2023

HSMAI Europe Sets the Stage for Growth and Innovation by appointing an Executive Committee

HSMAI Europe is happy to have made significant progress again after the pandemic and we are now working on a growth plan. Next step now is to establish our very first Executive Committee.

For organizations looking to grow and evolve, an effective executive committee can be a valuable asset. The executive committee will be composed of senior-level executives and will work closely with the CEO in an advisory capacity. The committee provides a depth of understanding, acts as beta testers, and addresses emergent and sensitive issues.

For HSMAI Europe, our Executive Committee will consist of individuals working directly in the hotel and travel industry amongst our members. If you are interested to learn more about this, please do not hesitate to reach out to us at

Establishing an executive committee is an important step towards achieving our goals for 2023 and the years to come. This committee will act as the CEO’s most valuable think tank, and provide a forum for conversation and discussion. The Executive Committee will also be instrumental in vetting strategies.

At HSMAI Europe, we believe that our Executive Committee will play a crucial role in streamlining the issues the board of directors needs to address and moving our organization forward.

I would also like to draw your attention to some important articles:

  1. European hotel industry takes different paths by MKG Consulting
  2. Let’s talk talent – Get to know: Emilien Dombele from the HSMAI Europe Student Council
  3. Benefits of a strong employer brand by Anders Johansson, Member of the HSMAI Europe Nordic Region Advisory Board

Enjoy the weekend!

Ingunn Hofseth

President & CEO

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