Exciting Developments and Upcoming Activities with HSMAI Europe
Greetings from Charlotte, US, where I am currently attending the enlightening HSMAI Commercial Conference organised by our colleagues in HSMAI America and HITEC organised by our friends at HFTP!
The HSMAI Commercial Strategy Conference, evolving from the Marketing Strategy Conference and HSMAI ROC, mirrors the convergence of marketing, revenue optimisation, sales, and other commercial functions. This integration is shaping the future of commercial strategy within many hotel companies.
We are immensely proud of the outstanding job our colleagues have done, breaking all records with the largest turnout ever of 860 attendees. A big shout out to the entire team and special congratulations to Bob Gilbert, President and CEO of HSMAI, and Juli Jones, Senior Vice President of HSMAI.
Inspired by the innovations of our colleagues, we are renaming our ROC conference in London this January 2025 to the Commercial Strategy Conference; it will run as part of our HSMAI Europe Commercial Strategy Week taking place from January 15th to January 17th in London. Featuring pre-workshops and certifications, inspiring speakers, by-invitation-only senior executive roundtables, HSMAI Board of Directors meeting, HSMAI Europe Leadership Day and much more. Read more about that here
In addition, our recent press conference in Athens, Greece was a resounding success, sparking exciting new initiatives in a new market for us. We will now form a National Advisory Board for Greece as we expand our activities to the region. Similarly, we are establishing a National Advisory Board for Portugal, with our first local event set for the evening of July 16th in Lisbon. With Madrid set to follow as another new market for us, we will also be establishing a National Advisory Board for Spain.
This will be followed by the 4th edition of our highly anticipated Commercial Summer Camp, hosted for the second time at the NOVA School of Business and Economics in Lisbon from July 21st to July 26th. This program promises to be an enriching experience with opportunities to learn, connect, and grow. Read more here
Other upcoming activities with HSMAI Europe
Discover our exciting lineup of new developed activities taking place September in the Netherlands.
- Digitech: An HSMAI Marketing and TravelTech Exchange
Date: September 4th, 2024
Location: Nieuwegein, Netherlands, close to Utrecht.
Details: Digitech Event Details
- Future You Netherlands
Date: September 4th, 2024
Location: Nieuwegein, Netherlands,close to Utrecht.
Details: Future You Event Details
- Fall Curate (By-Invitation-Only) | Commercialisation of Sustainability
Date: Thursday, November 7th, 2024
Time: 12:00 – 18:00
Location: London, UK
Details: Fall Curate Event Details
Organised in collaboration with the Sustainable Hospitality Alliance for this exclusive event, with a very important topic on the agenda; Commercialisation of Sustainability.
We will also soon share more information about our growth plans in the Nordic countries, Paris and London. Keep up to date with our activities as we will be updating our calendar in the weeks to come. View calendar of events here
We look forward to your participation at our different activities as we embark on these exciting new ventures to advance our industry.
Have a wonderful day!
Ingunn Hofseth
President & CEO
HSMAI Region Europe
