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September 12, 2019 @ 12:00 pm - 6:30 pm

This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels


Thursday 12 September from 12:00 pm – 6:30 pm (including networking and drinks)
Lunch and networking from 12-1 pm

St James Court Hotel, 54 Buckingham Gate, Westminster, London

Press here to download the programme 

It is free for HSMAI members working directly in the Hotel & Travel industry!

Press here to sign up!

Understanding the true value of loyalty programmes

Who Should Attend:

  1. Hotel ownership groups that wonder about the value of the loyalty programme (after all, the owner may think “if it is such a strong brand, why do I need a Loyalty programme?”)
  2. Those who want to know how to calculate the value of such programmes
  3. Others involved in managing those guests who are part of the hotel’s loyalty programme
  4. Revenue managers who must learn to incorporate loyalty into their forecasting

Following the educational programme we open for networking and drinks until 6:30 pm

Press here to sign up! It is free from HSMAI members working directly in the Hotel & Travel industry!

As a member of HSMAI you can attend the HSMAI Day for free now. This is a new arrangement since last year, linked to several changes and the new membership prices. Depending on what membership your company has with HSMAI, you can have a certain amount of participants attending the HSMAI Day free of charge.

If you have any questions, please contact Benedicte on bgb@hsmai.no


We have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast) Book HERE. The hotel is very popular so it fills up very quickly. First come first served!



September 12, 2019
12:00 pm - 6:30 pm


St James Court Hotel
54 Buckingham Gate, Westminster
London, SW1E 6AF United Kingdom
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Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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