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The HSMAI Day Germany

16 October @ 11:00 am - 6:00 pm CEST

Free - €595.00

Welcome to The HSMAI Day Germany 

in cooperation with

Scandic Berlin Kurfürstendamm

Tuesday October 16th

From 11:00- 18:00 including drinks and networking

A full-day conference intended to provide you and your team an overview of current industry developments, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation, repeat business and results, the Service Pledge program gives you tools to fine tune your management of these.

Target groups: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.

It´s free to attend for HSMAI company members working directly in the hotel, event and travel industry.

We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

 Program

Time What
11:00-11:30

Registration, coffee and networking

11:30-11:50

Tomorrow’s winners

Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation, repeat business and results.

By Ingunn Hofseth, President & CEO, HSMAI Region Europe

11:50-12:20

Growing Direct Bookings – OTA marketing tactics and how to reply to them

By Ralf Denke, Vice President E-Business, Deutsche Hospitality

Ralf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”, “IntercityHotel” and “Jaz in the city”. He manages the online distribution, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality.

Ralf is also a member of the HSMAI Region Europe Distribution Advisory Board.

12:20-12:50

OTA Insight – Speaker TBC

The current state of hotel rate parity in Europe, a deep dive into parity performance.
OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!
12:50-13:50

Lunch and networking

13:50-14:30

How can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?

By Margitte Verkruijsse-Reiner, Project Manager, Digital Expert program, HSMAI Region Europe

14:30-15:00

The changing skills and competences of future commercial leaders

The HSMAI Day Spain will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus:

  • Revenue Management
  • Marketing
  • Sales
  • Distribution
  • Culture & People
  • Innovation

After the presentation there will be a discussion with executive leaders from the hotel and travel industry in Germany

15:00-15:20

Coffee break and networking

15:20-16:05

The changing skills and competences of future commercial leaders

Debate with industry leaders from TIC members and HSMAI members

 16:05-16:25

 HSMAI & Customer Alliance Guest Experience Award

We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

 16:30

Drinks and networking

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Details

Date:
16 October
Time:
11:00 am - 6:00 pm
Cost:
Free - €595.00
Event Categories:
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Organiser

HSMAI Region Europe
Phone:
+31 6 18113083
Email:
sk@hsmai.eu
Website:
www.hsmai.eu

Venue

Scandic Berlin Kurfürstendamm
Augsburger Straße 5
Berlin, Berlin 10789 Germany
+ Google Map
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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