Connecting Future Leaders in London How to Market a Hospitality Business in a Changing World 📅 Date: Wednesday, 5th November ⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks) 📍 Location: Sofitel London St James, 6 Waterloo Pl, London SW1Y 4ANWelcome to another Connecting Future Leaders event in London! This gathering is […]
HSMAI Europe's Curate - An Executive Insights Forum AI in hotel distribution 📅 Date: Wednesday, 5th November ⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program 📍 Location: Sofitel London St James, 6 Waterloo Pl, London SW1Y 4ANThe second edition of Curate this year brings senior hospitality […]
Future YOUAn event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry.📅 Thursday, 6th November ⏰ 4.00 pm - 6.30 pm 📍 Malmaison Manchester Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, […]
HSMAI Europe Power Up in Amsterdam📅 Thursday, 13th November 2025 ⏰ 3:00 pm – 6:00 pm 📍 Inntel Hotels Amsterdam Landmark In close collaboration with Lighthouse and The Hotels Network, HSMAI Region Europe is excited to host another Power Up Session this November in Amsterdam. Get ready for two inspiring talks showcasing the latest innovations […]
Connecting Future Leaders in Amsterdam 📅 Date: Thursday, 13th November ⏰ Time: 5:00 pm – 8:00 pm (including networking & drinks) 📍 Location: Inntel Hotels Amsterdam Landmark Welcome to Connecting Future Leaders in Amsterdam! This gathering is divided into two parts: first, an educational program, followed by a networking session.Connecting Future Leaders (CFL) is a platform […]
Self-Development for Tomorrow's Leaders: How to Invest in Personal Growth and Build a Strong Foundation for the Future📅 Date: Friday, 21st November ⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks) 📍 Location: AthensThe event is open to registered members of HSMAI Europe
Future YOU Een lokaal evenement dat is ontworpen om jonge mensen zoals jij te helpen interessante (en soms onverwachte) carrièremogelijkheden in de hospitality-industrie te ontdekken.📅 Woensdag, 26 November ⏰ 16.00 - 18.30 📍 Hilton Rotterdam Studenten horen echte carrièreverhalen, kunnen vragen stellen aan professionals en ontmoeten bedrijven die lokaal banen en stages aanbieden. Of studenten […]
Power Up Madrid - Collecting and Utilising Omnichannel Data to Support Revenue Management Decision-Making📅 Tuesday, 2nd December ⏰ 3:00 pm – 7:00 pm 📍 Radisson Hotel Group Centre of Excellence, (Calle de Alfonso XII, 62, 1 Izquierda, Madrid, 28014 Spain) HSMAI Europe is back in Madrid this October for a Power Up dedicated to Revenue […]
📅 Thursday, 4th December 2025 ⏰ 3:00 pm – 7:00 pm 📍 to be announced HSMAI Europe is back in Lisbon this December. Join leaders from across the hospitality sector for practical insights, peer exchange, and networking.
Welcome to Commercial Strategy Week 2026 After the highly successful 2025 conference, we are thrilled to announce that we will be returning to London once again for next year’s conference, from January 14th to 16th, 2026! We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements. HSMAI Europe’s […]
Power up | Athens | November 📅 Date: Saturday, 14 February ⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks) 📍 Location: AthensThe event is open to registered members of HSMAI Europe
Welcome to the HSMAI Europe Commercial Strategy Forum Athens. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution. The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy […]
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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