ECC – Excelling at Customer Centricity – an HSMAI Certification Program 🔑 Unlock the power of customer-centric leadership!With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and implement processes to close gaps that stop them from excelling, consistently, when in direct contact with your guests. Actions are proposed with clear ECC measurements […]
ECC – Excelling at Customer Centricity – an HSMAI Certification Program 🔑 Unlock the power of customer-centric leadership!With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and implement processes to close gaps that stop them from excelling, consistently, when in direct contact with your guests. Actions are proposed with clear ECC measurements […]
Power Up Amsterdam – February Edition: A Fresh Take with an Exclusive MICE Workshop!📅 Date: Thursday, February 27, 2025 🕔 Time: 3:00 pm – 6:00 pm, followed by networking, light food and drinks 📍 Venue: Sofitel Legend the Grand Amsterdam, Oudezijds Voorburgwal 197, 1012 EX Amsterdam, NetherlandsExciting News! We’ve made some additions and changes to […]
HSMAI Europe & HFTP Invite Our Members to an Exclusive Industry Networking Evening in Berlin! Wednesday 5th March 2025 6:00pm - 9:00pm at the Hilton Berlin, Mohrenstraße 30, 10117 Berlin, Germany After two incredible networking events during ITB Berlin in 2023 and 2024, Hospitality Sales and Marketing Association International (HSMAI) Region Europe and Hospitality Financial […]
Designing Leverage of MICE Potential in the Business Mix Workshop By-Invitation-Only 📅 Date: Tuesday, March 25, 2025 🕔 Time: 9:00 pm – 12:00 pm 📍 Venue: Grand Hotel, OsloWe’re shaking things up and bringing a powerful workshop on MICE strategy to Oslo—a condensed version of our highly successful "Designing Leverage of MICE Potential" workshop we hosted […]
HSMAI'S MØTE- OG EVENTBØRSEN TIRSDAG 25. MARS 2025 GRAND HOTEL I OSLO Meld deg på som utstiller på Møte- og Eventbørsen – årets møteplass for hotell- event og reiselivsbransjen. HSMAI inviterer deg til et arrangement hvor ledende aktører fra bransjen samles for en dag fylt med nettverksbygging, faglig inspirasjon og spennende muligheter. NYTT AV ÅRET! […]
Bli med oss å feire vår fantastiske bransje, de nominerte og alle vinnerne under HSMAI Awards Norway prisfesten! Dato: Tirsdag, 25. mars 2025 Sted: Grand Hotel, Oslo Priser: Medlem early bird: 1695,- eks mva Medlem: 1895,- eks mva Ikke-medlem early bird: 2395,- eks mva Ikke-medlem: 2595,- eks mva I denne prisen er det inkludert aperitif, 3-retters middag, vinpakke […]
Connecting Future Leaders – Selvutvikling for morgendagens ledere: Hvordan investere i egen vekst og skape et solid fundament for fremtiden.. 📅 Date: Tirsdag 1. april 2025 🕒 Time: 17:00 – 21:00 📍 Venue: Amerikalinjen, Oslo 🏢 Address: Jernbanetorget 2, 0154 Oslo Velkommen til årets første “Connecting Future Leaders”-arrangement! Basert på tilbakemeldinger fra workshoppen i desember, […]
Welcome to the HSMAI Europe Commercial Strategy Forum Lisbon. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution. The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets […]
Welcome to the HSMAI Europe Commercial Strategy Forum Athens. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution. The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe. […]
Unlocking the Future: Artificial Intelligence in Hospitality ManagementJoin an exclusive, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together, we'll explore the opportunities and challenges AI brings, from dynamic pricing to customer experience optimization. 📅 […]
The European Outlook and How This Impacts the Dutch Market Join us for an exciting and insightful evening in Amsterdam focusing on the economic and geopolitical influences on the hospitality sector. 📅 Date: Tuesday, 6th May ⏰ Time: 3:00 pm – 7:00 pm 📍 Location: Inntel Hotels Amsterdam Landmark, VOC-kade 600, 1018 LG Amsterdam 📌 […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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