HSMAI Europe Leadership Development ProgramIncluding an eBook for Personal and Professional GrowthTools to close gaps, reduce leakages, identify opportunities and gain commitment across silos to win and retain your customers Develop how your team speaks the language of business outside your specialty for better results across functions. To progress in their career, wider business acumen and […]
To tackle the global challenge of attracting young talent to the hospitality field, HSMAI Region Europe, in collaboration with HSMAI Foundation, is organizing a Faculty Forum. This forum consists of a one-hour virtual session that focuses on a specific topic. The sessions will be moderated by the renowned professor at Cornell University, Rob Kwortnik. During […]
HSMAI Europe's Fall Curate 2023 An Executive Insights Forum Co-located with Cvent Connect Europe at Hilton London Metropole Thursday, 9th November During the second week of November, there are many exciting events happening in London for the hotel and travel industry, including WTM and Cvent Connect Europe. Join HSMAI Europe for a whole day and […]
Breakfast Meeting Stockholm 📆Date and Time: Friday, 17th November 2023 | 8:00 - 11:00 hrs (local time) 📍 Location: Sheraton Stockholm, Tegelbacken 6, 101 23 StockholmJoin us for a morning of networking at our upcoming event, where we delve into the world of destination marketing and branding. Learn from industry experts and gain insights into […]
LEADING THE WAY! Bli med på HSMAI Sales Leader Forum Norway onsdag 13. desember 2023 Ta kontroll over din og din bedrifts suksess i en bransje som aldri står stille! HSMAI ser frem til å samle selgere og salgsledere for å diskutere utfordringene som påvirker bransjen. Taktiske løsninger for å styrke salget innen hotell-, event- og reiselivsbransjen, […]
Nå skal de unge i reiselivsbransjen samles igjen! Connecting Future Leaders er et arrangement med formål om faglige- og sosiale møtepunkter for erfaringsutveksling og nettverksbygging i reiselivsbransjen for unge ledere på 35 år og under. Målet er å involvere hele hotell-, reise- og eventbransjen i de kommende arrangementene. Det er gratis å delta på arrangementet, […]
Certified Hospitality Revenue Management Executive (CRME) Wednesday, 17th January 2024 10 AM - 3 PM (local time) followed by global exam 3 PM - 4 PM InterContinental London Park Lane, London The more you know, and the more you can prove you know, the better ROI you can provide to your employer, the more you […]
HSMAI Europe Leadership Day 2024 Date: Wednesday, 17th January 2024 Time: 3:00 pm - 8:00 pm (Including Working Dinner) Venue: InterContinental London Park Lane The HSMAI Europe Leadership Day 2024, an invitation-only event, will take place at the InterContinental London Park Lane. For this gathering we invite HSMAI Europe Advisory Board members, Rising Leaders Council, […]
Leading the Way! ROC is the must-attend event where senior commercial leaders come together to discuss critical strategic issues and share best practices in pricing and revenue optimization. Join ROC Europe 2024 in London on Thursday 18 January , 2024, to explore the latest insights in hospitality Revenue Optimisation, Sales, Marketing, and Distribution. HSMAI Europe […]
The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality, tourism, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other. As a member you will be able to apply to one or more company and […]
In partnership with Hertelier and Women in Travel Thrive, HSMAI Europe are arranging an event on Friday, January 19th, 8:30 - 10:30 am at the The Athenaeum Hotel and Residences (London, UK). The event will be a motivational morning of meaningful conversation, connections and fresh perspectives, with a focus embracing change, adaptability, and goal setting. […]
Sales and marketing in hospitality: Ecosystem, Relevance and Innovation How deep consumer insight can help us change our thinking, and how this translates into the commercial arena. The power of a Symbiotic sales – how to build a go to market strategy that is mutually beneficial and provides value to immediate customers, partners and the […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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