Unlock Your Leadership Potential at HSMAI Europe's Commercial Summer Camp 2024 The Commercial Summer Camp is back in beautiful Lisbon, Portugal! This year’s program promises to be an incredible experience that you won’t want to miss. Join us for the HSMAI Region Europe Commercial Summer Camp 2024 and take your career to the next level. […]
Connecting Future Leaders - Hvordan bruke tech for å drive salg og skape interaksjon på nett, og hvordan chatbots og AI skaper en tettere dialog med gjesten og driver produktivitet. 📅 Date: Torsdag 22. august, 2024 🕒 Time: 17:00 – 21:00 📍 Venue: Epicenter, Oslo 🏢 Address: Edvard Storms gate 2, 0166 Oslo Velkommen til […]
Join us for a Power Breakfast in StockholmHSMAI Europe Power Breakfast in Stockholm! This meeting offers a unique opportunity for hospitality professionals to gain insights and navigate The Evolving Landscape of MICE Sales📅 Date: Thursday, 29 August, 2024 🕒 Time: 08:00 – 11:00 📍 Venue: Clarion Hotel, Stockholm, Sweden 🏢 Address: Ringvägen 98Get ready for […]
HSMAI Europe DigiTechAn HSMAI Marketing and Traveltech Exchange 📅 Date: Wednesday, 4th September, 2024 📍 Venue: NBC NBC Congrescentrum in Nieuwegein, Netherlands | Blokhoeve 1, 3438 LC Nieuwegein Join us this September for DigiTech, a conference tailored for the hotel, event and travel industry. This conference aims to connect national commercial leaders with leading companies and vendors, […]
FUTURE YOU📅 Date: Wednesday, 4th September, 2024 🕒 Time: Block the date for a full afternoon and evening! 📍 Venue: NBC Congresscentrum in Nieuwegein, Netherlands | Blokhoeve 1, 3438 LC NieuwegeinFUTURE YOU is created to address the industry’s need to recruit young talents in the coming years. The event is designed to showcase the diverse and exciting career opportunities available […]
HSMAI Europe Power-Up📅 Date: Tirsdag, 24 September, 2024 🕒 Time: 14:00 – 17:00 📍 Venue: Thon Hotel Opera 🏢 Address: Dronning Eufemias gate 4Hvem trenger merkevarestrategi? Det korte svaret er, alle. Før var merkevarebygging noe markedsavdelinger drev med. Nå er det blitt et strategisk anliggende for hele organisasjonen. Det er nyttig for alle å ha […]
HSMAI Europe Power-Up in London📅 Date: Wednesday, 25 September, 2024 🕒 Time: 6 pm – 8:30 pm 📍 Venue: The Rubens at the Palace 🏢 Address: 39 Buckingham Palace Rd, London SW1W 0PSGet ready for an exciting and insightful evening as HSMAI Europe brings one of the hottest topics in the hospitality industry to your […]
HSMAI Europe Power-Up in Paris📅 Date: Thursday, 26 September, 2024 🕒 Time: 7:00 pm – 9:30 pm 📍 Venue: Hilton Paris Opera 🏢 Address: 108 Rue Saint-Lazare, 75008 Paris, FranceGet ready for an exciting and insightful evening as HSMAI Europe brings one of the hottest topics in the hospitality industry to your city! This is […]
Join us for a Power Breakfast in Copenhagen!HSMAI Europe Power Breakfast in Copenhagen! This meeting offers a unique opportunity for hospitality professionals to gain insights and navigate The Evolving Landscape of MICE Sales📅 Date: Friday, 27 September, 2024 🕒 Time: 08:00 – 11:00 📍 Venue: Admiral Hotel Copenhagen 🏢 Address: Toldbodgade 24Get ready for an […]
The Future of MICE DataPress conference for Media and Industry Professionals📅 Date: Thursday 24th October, 2024 🕒 Time: 7 PM – 10 PM, including drinks and networking 📍 Venue: Radisson RED Madrid, C. de Atocha, 123, Centro, 28012 – Madrid, SpainHSMAI Europe, in partnership with Amadeus and Radisson Hotel Group, is thrilled to announce an […]
FALL CURATE 2024: COMMERCIALISATION OF SUSTAINABILITY 📅 Thursday, 7th November 2024 | 🕒 12:00 - 18:30 |📍 The Chesterfield Mayfair Hotel The Curate, an event designed exclusively for Organizational Member companies. This is a chance for you to delve into the topic of Commercialisation of Sustainability, while networking and engaging in dynamic discussions with fellow […]
📅 Date: Friday, 8th November 2024 🕒 Time: 09:00 – 17:00 📍 Location: The Chesterfield Mayfair Hotel, 35 Charles Street, London, W1J 5EB Rebranding has been on our wish list for quite some time. This initiative originated in Europe and we are excited to take the first step in this global process. On Friday, November […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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