Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues Target group for […]
HSMAI Breakfast meeting: Revenue Management for Meetings and Events Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their […]
Revenue Management for Meetings and Events HSMAI invites you to an afternoon event on Tuesday November 27th Grand Hôtel Stockholm Sign up today! From 15:00 - 17:00 Meetings and Events […]
HSMAI Meeting and Event Exchange is a national event in Norway. Press here to read more.
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HSMAI New Year's Reception & Think Tank in Amsterdam Monday January 28th From 14:00-17:30 including drinks and networking NH Hotel Amsterdam Centre Stadhouderskade 7, 1054 ES Amsterdam Welcome to HSMAI Region […]
HSMAI Think Tank in Paris for commercial leaders Tuesday February 5th From 15:00-17:30 followed by drinks and networking AccorHotels Head Quarter, Floor 13 - Room XW 82 Rue Henri Farman, 92130 […]
Invitation to HSMAI evening event in Palma de Mallorca Thursday February 21st from 6 PM to 9 PM including networking and drinks Barceló Illetas Albatros Passeig Illetes, 15, Palma de Mallorca, […]
Revenue Strategy for Meetings and Events HSMAI invites you to an evening event on Thursday February 28th The Ned 27 Poultry, London Sign up today! From 18:30 – 21:00 Including […]
Due to change of time (new time: 16:00-18:00) we have a couple of available seats for this. Please sign up if you are interested and we will contact you. HSMAI Region Europe Think Tank In conjunction to ITB Wednesday March 6th from 16:00-18:00 included lunch Hilton Hotel Berlin, Mohrenstraße 30 Are you responsible for sales […]
Sustainability and CSR (Corporate Social Responsibility) are two terms frequently appearing in principal speeches. Today most customers expect action rather than words. If you don’t live up to expectations your company may find itself in peril. Thanks to new technology your reputation spreads at the speed of light. HSMAI Region Europe is happy to invite […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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