In Culture & People, Distribution, Europe, Event Marketing, Featured, Food & Beverage, Holland, HSMAI, HSMAI, Innovation, Leadership, Letters from the President & CEO, Marketing, News, News items, Revenue, Revenue Management, Sales, Service, Travel, Upcoming

Dear all,

I hope this finds you well. We know it is challenging times for many of us and HSMAI are here to help. We also have some news and reminders for you.

Please see below and let me know what we can do for you. 

Warm Regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe

HSMAI Europe Channel

Starting in October, we will invite our members, corporate buyers of events and politicians for different local debates in several countries like The Netherlands, UK, Norway, Germany, France and Spain – to begin with. We will of course also invite our members for local debates focusing on Sales and Revenue Strategies and much more. This is in addition to what we do on a european level. The first one will take place in Oslo on October 8th. We have invited politician and others to discuss the National Budget 2021 for Norway and what they will do to help the industry.

Local Format: Direct TV “Shows” with interesting guests/topics.

See here for the invitation.

Press here to see our previous European webinars.

Sales Master Class Thursday October 8th 2020

Together with our Sales Advisory Board in Europe we have developed a new programme in Sales. The first class will take place on Thursday October 8th. We have more than 60 people signed up for the class. We do have space for some more and it is free for HSMAI members in Europe.

About the Sales Master Class:

4 virtual sessions – 90 minutes each. Starts every Thursday from October 8th at 2pm CET

  • Thursday October 8th at 2 PM CET: Let’s get prepared for the next normal
  • Thursday October 15th at 2 PM CET: Let’s deliver
  • Thursday October 22nd at 2 PM CET: Let’s close the sale
  • Thursday October 29th at 2 PM CET: Let’s monitor and coach

Bring your team ⇒ Register today for your seats.

Press here for more information.

HSMAI Europe Curate – Digital: November 3rd and 4th for our Organizational Members

We have 2 topics:

  • Future Of Events and Business Travel
  • Creating a more diverse and transparent hospitality industry. In cooperation with Google Europe

Curate is designed to identify, capture, and shape the executive-level content you need to focus on. Cross-disciplinary discussions, original research and interactive technology are used to explore the priority issues across the disciplines of culture & people, sales, marketing, distribution, revenue management and innovation. At Curate delegates will engage in a full day of invigorating cross-disciplinary discussions about emerging trends and crucial issues. Delegates will engage with colleagues and peers, sharing insights and experiences throughout this innovative forum.

Also, we are about to put together 2 task forces we will work with on the project. Please let us know if you are interested to take part in one of the task forces.

HSMAI Nordic Advisory Board

One of the hotel chains in the Nordics have reached out to us and suggested that we form a new Advisory Board for the Nordic Region. If you are interested to hear more about this or for another region, please contact us at

Your organisation have to be a member of HSMAI Region Europe to be able to join this, or any of our Advisory Boards.

Covid-related survey

Sherri Kimes, Professor and Revenue Management Expert

Sherri Kimes, Professor and Revenue Management Expert

Professor and Revenue Management Expert, Sheryl E. Kimes has conducted a Covid-related survey to see how things are going with hotels and regions around the world. HSMAI Region Europe is happy to help out with the distribution. The intent with the survey is to:

  • Learn more about how this has impacted your hotel or business
  • What sorts of tactics you have deployed to help get through this
  • Your assessment of how well they have worked, and
  • Based on your experience, your advice for the future

Link to Survey

Press here for more information.

HSMAI Europe Brand Strategy Master Class

Who needs brand strategy?
The short answer is everybody, and especially now. Please contact us for more information:

The course will introduce you to brand strategy thinking, and help you apply it to your own brand immediately – creating your own brand platform as you go.

You get:

  1. 5 sessions facilitating your very own brand platform development
  2. The beautifully illustrated and absolute joy-to-read brand strategy book Rockets and Rebels
  3. Canvases designed to aid you in defining your own brand strategy
  4. A community of industry peers
  5. Presentations and discussions facilitated by brand strategy experts

Press here for more information.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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Sherri Kimes, Professor and Revenue Management Expert