In Culture & People, Customer, Digital, Distribution, Europe, Featured, Global, HSMAI, Innovation, Leadership, Marketing, News, News items, Revenue, Revenue Management, Sales, Service, Travel, Upcoming

Save the date and sign up for the HSMAI ROC Europe
Tuesday January 26th 2021

Due to the extended Covid-19 restrictions we will host the HSMAI Europe ROC virtually and also  with a new format. Part of it will be By Invitation Only and this part will be just for hoteliers.  A few of our close partners will be invited to join part of it as sponsors.

We are working even more globally now and one of our concepts that have been working very well in America is our Roundtables. We have tested it twice in Europe. One with HR related topics and one on Revenue Optimization. For the last one on Revenue Optimization we had 21 brands joining us and it was very successful.

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.

Each agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers.

Part of the programme for the ROC Europe 2021 will consist of many roundtables. All of them will be moderated by hoteliers and they will be the conversation starters.

By Invitation Only: HSMAI Europe Chief Executive Roundtables 
Tuesday January 26th 2021

A separate invitation will be sent those that will be invited. 

HSMAI Europe will host virtual Executive Roundtables for our Organizational hotelier members on the following disciplines:

  • Chief Marketing Officers
  • Chief Loyalty Officers
  • Brand Chief Digital Officers
  • Chief Customer & Distribution Officers
  • Chief Innovation Officers
  • Brand Chief Revenue Officers
  • Chief Sales Officers
  • Chief Human Resources Officers (CHRO)

They are able to join more than one. Each Roundtable will last for 1 hour and 15 minutes.

Attendance Eligibility

All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Roundtables are hosted by HSMAI Europe. While there is no cost to attend, all attendees are expected to be members of HSMAI Europe.

Please let us know what Roundtables you and your company are interested to join included your position at the company, by sending an email to

HSMAI Europe ROC 2021
Tuesday January 26th from 9am-5pm CET

Welcome to Europe’s number one place for the latest trends and news in optimization, digital marketing and distribution for the hospitality industry
Meet our partners at the educational sessions!  They are all focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.  The programme will be presented next week.

It is free to attend for HSMAI members working directly in the hotel and travel industry.



HSMAI Europe Industry member Free
Industry Non member EUR 195
HSMAI Europe member Vendor EUR 495
Students EUR 25
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search