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During the HSMAI Day in Stockholm on October the 11th, and the HSMAI Days taking place in other countries during the fall, HSMAI Region Europe and the Germany-based company Customer Alliance are set to hand out national awards.

The awards are based on customer satisfaction and reviews in various portals, such as TripAdvisor,,, Google, Facebook and so on, divided into the three categories hotels, restaurants, and attractions and experiences. Customer Alliance has completed a near complete survey of the Swedish hotel and restaurant market.

The Swedish winners will be announced on the HSMAI Day at the Clarion Hotel Sign in Stockholm on October the 11th.

Here is the list of Swedish finalists:
  • Clarion Collection Hotel Borgen
  • Clarion Hotel & Congress Malmö Live
  • Downtown Camper by Scandic
  • Gammelgården Hotell
  • Hotel Kungsträdgården
  • MJ´s (Malmö)
  • Hotel Pigalle
  • Hotell Hovgård
  • Hotell S:T Clemens AB
  • Ocean Hotel
  • Bar Nombre
  • Gästabud
  • Lilla Ego
  • Mom’s Kitchen
  • SK Mat & Människor
  • Surfers Visby
  • Thörnströms Kök
  • Vollmers
  • Wedholms fisk
Attractions and experiences:
  • Åre Chokladfabrik
  • Army Museum
  • Bodyflight Stockholm
  • Junibacken
  • Prins Eugens Waldemarsudde
  • Sherlocked
  • The Hallwyl Museum
  • Tropikariet
  • Vasa Museum
  • Vaxholms Hembygdsgårds

Customer Alliance has applied a wide specter of criteria while assessing the candidates and reaching a nomination in each category, involving judgement of not only the scope of reviews and average score over the past twelve months, but also the management’s response to guest feedback, as well as an internal and proprietary, semantic analysis, in order to understand the guest response.

Customer Alliance has compiled an as complete basis for an overview of the Dutch travel and hospitality industry as possible, which is also going to be the case in other countries marking the HSMAI Day, which is to say Norway, the UK, Germany, Spain and Sweden, to begin with.

The awards will be handed out annually, based on the year past since last time, so that candidates won’t be able to rest on last year’s accomplishments.

Please find the program for the Swedish HSMAI Day on October the 11th, and register your participation on this page.

Please contact project manager Linda M. Ramberg for further details.

mobile: +47 928 03 694

The HSMAI Day and the national awards will be taking place in several European cities:
The HSMAI Day Dates:
The HSMAI Day UK, London Friday 14. september
The HSMAI Day Norway, Oslo Monday 24. september
The HSMAI Day Holland, Amsterdam Thursday 4. oktober
The HSMAI Day Sweden, Stockholm Thursday 11. oktober
The HSMAI Day Germany, Berlin Tuesday 16. oktober
The HSMAI Day Spain, Madrid Tuesday 23. oktober

About HSMAI Region Europe:
HSMAI – Hospitality Sales and Marketing Association International (HSMAI) – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organization.
The association provides practical tools, insights, and cutting-edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimize revenue.

About Customer Alliance:
Customer Alliance was founded in 2009 in Berlin and helps thousands of independent and chain businesses worldwide to manage and improve their online reputations and increase revenue. Within one industry-leading solution, businesses collect, distribute, and analyze their guest reviews from across the web, giving them a competitive insight into their company’s performance.


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