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  • About
    • Board of Directors
    • HSMAI Region Europe Staff
    • Advisory Boards
    • Young Talent
    • Contact
    • Press releases
    • Privacy Policy
  • Locations
    • HSMAI Americas
    • HSMAI Asia Pacific
    • HSMAI Middle East
    • HSMAI Global
  • Education
  • Memberships
    • HSMAI Community
  • CSW 2027
  • Resources
    • Podcast
    • MKG Reports Library
    • Insights from the HSMAI Europe AI Advisory Board
  • News
    • Global Knowledge Center

Profile

 HSMAI Profile: Steven Dow

HSMAI Profile: Steven Dow

December 11, 2015

Steven Dow Vice President of Revenue Management – Europe Diamond Resorts International Steven is a member of the HSMAI Europe Revenue Management Advisory Board and the Vice President of [...]

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     HSMAI Profile: Frank Reeves

    HSMAI Profile: Frank Reeves

    November 19, 2015

    Frank Reeves CEO and Co-founder Avvio Frank is a member of the HSMAI Europe Digital Marketing Advisory Board as well as CEO of Avvioæwith whom HSMAI Europe has been working […]

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       HSMAI Profile: Brigitte Gruber

      HSMAI Profile: Brigitte Gruber

      November 12, 2015

      Brigitte Gruber Founder and Managing Director Reburg & Partners For some years ago Brigitte Gruber was the Secretary General for HSMAI in Austria and worked close with the HSMAI Region […]

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         HSMAI Profile: Lennert de Jong

        HSMAI Profile: Lennert de Jong

        September 17, 2015

        Lennert de Jong Commercial Director citizenM Hotels Lennert is also the Chair of HSMAI Europe Revenue Management Advisory Board Q: What does a day at work consist of for you? […]

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           HSMAI Profile: Carsten Hennig

          HSMAI Profile: Carsten Hennig

          September 10, 2015

          Carsten Hennig Anchor HOTELIER TV Germany Q: What does a day at work consist of for you? A: News check early in the morning hunting for next top trends in […]

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             HSMAI Profile: Kaisla Saastamoinen

            HSMAI Profile: Kaisla Saastamoinen

            July 24, 2015

            Kaisla Saastamoinen PA to CEO & President / Coordinator HSMAI Europe Kaisla is officially starting with HSMAI Europe on 1 August and will be a Personal Assistant to Ingunn Hofseth […]

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               HSMAI Profile: Jarle Petterson

              HSMAI Profile: Jarle Petterson

              July 16, 2015

              Jarle Petterson Communications officer HSMAI Europe / HSMAI Norway Jarle has played a key role in HSMAI Europe’s internal and external communication for more than six years always at hand [...]

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                 HSMAI Profile: Stan van Roij

                HSMAI Profile: Stan van Roij

                July 10, 2015

                Stan van Roij Managing Director Infor Easy RMS Stanæis also a member of the HSMAI EuropeæRevenue Management Board Q: What does a day at work consist of for you? A:æMy […]

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                   HSMAI Profile: Alexander Hoerner

                  HSMAI Profile: Alexander Hoerner

                  July 2, 2015

                  Alexander Hoerner Vice President Sales Steigenberger Hotel Group Alexander is also the Chair of the HSMAI Europe Sales Executive Advisory Board. Q: What does a day at work consist of […]

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                     HSMAI Profile: Niklas Schlappkohl

                    HSMAI Profile: Niklas Schlappkohl

                    June 25, 2015

                    NiklasæSchlappkohl Senior Director eCommerce The Carlson Rezidor Hotel Group Niklas is also the Chair of HSMAI Europe Digital Marketing Advisory Board Q: What does a day at work consist of […]

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                      Recent Posts
                      • HSMAI Europe Sets Its Sights on Turkey – Building Something New in One of the World’s Most Dynamic Hospitality Markets
                        HSMAI Europe Sets Its Sights on Turkey – Building Something New in One of the World’s Most Dynamic Hospitality Markets
                        August 20, 2026
                      • New Weekly Video Podcast: Call for Founding Partners
                        New Weekly Video Podcast: Call for Founding Partners
                        August 10, 2026
                      • Cendyn: If AI can’t find your hotel, neither will tomorrow’s guests – Meet Wayfinder
                        Cendyn: If AI can’t find your hotel, neither will tomorrow’s guests – Meet Wayfinder
                        July 31, 2026
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                      What characterizes the best sales teams?

                      0-29

                      Remi Morken, CCO, SalesScreen

                      How to sell when customers do not know they need you?

                      Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                      0-23

                      Benjamin Devisme, VP Sales, Quicktext

                      Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                      0-28

                      John Gallagher, Sales Director, Duetto

                      Real time pricing

                      As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                      • What is the difference from being a Revenue Manager today compared to 10 years ago?
                        • Does the skillset of an RM differ – if so; in what way?
                      • What does Real Time Price Optimization mean?
                      • What gains (and risks?) come with real time price optimization?
                      • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                      atomized2

                      Alexander Edström, CEO, Atomize

                      Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                      In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                      head-shot

                      Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                      Storytelling that works

                      Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                      0-13

                      Christian Braathen, Client Director, Scandinavian Design Group

                      Commercial Technology Strategy

                      What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                      0-11

                      Julie Grieve, Founder and CEO, Criton

                      Close the gap between revenue optimization & digital marketing

                      finnbar-colour-headshot

                      Finnbar Cornwall, Senior Industry Head Travel at Google UK

                      Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                      MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                      Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                      Navigating the changing hotel distribution landscape

                      Insights to improve competitiveness in an increasingly volatile environment

                      0-10

                      Michael Mernagh, Head of Sales EMEA, OTA Insight

                      Customer Centricity

                      About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                      0-9

                      Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                      3 ways to make more strategic use of your brand

                      How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                      monna-nordhagen

                      Monna Nordhagen, Partner and strategy advisor, Mars

                      Using Technology to Deliver a Personalized Guest Experience

                      0-8

                      Michael De Jongh, Chief Commercial Officer, Avvio

                      Being a General Manager and Leading a team of strong performers

                      0-7

                      Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                      Coaching a team for strategic selling

                      0-6

                      Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                      Expansion of revenue management capabilities

                      damiano-zennaro

                      Damiano Zennaro, Global Director of Advisory services at IDeaS

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                      Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                      Retention strategies for Sales professional that works’

                      Anant Vithlani

                      Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                      Intermediaries: Should they be managed like a key account?

                      0-13

                      Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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                      This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

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                      Subtitle to go here

                      This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

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                      663399

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