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Apply for grant to join HSMAI Europe Activities

Due to challenging circumstances related to the global pandemic, a special Covid Relief Fund was created by HSMAI Foundation to assist hotel professionals being impacted by the crisis. Apply now for an HSMAI grant to pay for HSMAI education and activities before the deadline on Wednesday March 31th 2021.

HSMAI Foundation’s COVID Relief Fund Opens with Generous $150,000 Donation from the Carolyn Smith Foundation

In 2020, the HSMAI Foundation created a COVID Relief Fund. Recently, the Carolyn Smith Foundation,  Mike Leven, and other generous donors have gifted significant contributions.

(McLean, VA, February 17, 2021) The Hospitality Sales & Marketing Association International (HSMAI) Foundation is opening its COVID Relief Fund for grant applications following a generous donation of $150,000 from the Carolyn Smith Foundation on behalf of STR Founders Carolyn and Randy Smith.

The HSMAI Foundation COVID Relief Fund was established in 2020 with the generous support of benefactors including the Carolyn Smith Foundation, IDeaS Revenue Solutions, and individual donors including past and present leaders Hoyt Bacon, Mike Leven, and Flo Lugli. The fund provides HSMAI membership and educational grants for HSMAI programs to members and industry professionals in need due to challenging circumstances related to the global pandemic.

List of Activities Hoteliers can Apply for (press on each topic to read more)

Virtual local events for the following areas:

  • The HSMAI Day BENELUX – Tuesday, September 21st 2021
  • The HSMAI Day Nordic – Tuesday, September 28th 2021
  • The HSMAI Day UK – Tuesday, October 5th 2021
  • The HSMAI Day DACH – Tuesday, October 12th 2021
  • The HSMAI Day France – Tuesday, October 19th 2021
  • The HSMAI Day Spain – Tuesday, October 26th 2021

A virtual conference intended to provide you and your team an overview of current industry developments, focusing on subjects HSMAI considers important to put on the industry’s agenda.

Target groups: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.

Personalised contact with your guest is so important. How can you turn this into a business opportunity and reduce margins for error, increase average spend and make a measurable difference to your online ratings?

You get:

  • 5 x 2 hours training sessions
  • Supervised Assignments and Feedback in before each sessions
  • Access to the tool : one poster / 1 workbook / 1 set of coaching cards

Dates (Virtual):

  • Monday 31th of May at 2pm CET and it will last 2 hours
  • Monday 7th of June at 2pm CET and it will last 2 hours
  • Monday 14th of June at 2pm CET and it will last 2 hours
  • Monday 21th of June at 2pm CET and it will last 2 hours
  • Monday 28th of June at 2pm CET and it will last 2 hours

Press here to read more.

Who needs brand strategy?
The short answer is everybody, and especially now.

The course will introduce you to brand strategy thinking, and help you apply it to your own brand immediately – creating your own brand platform as you go.

Brand strategy is all about understanding the relationship people have with your brand, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?
Make your brand a strategic asset and find ways to grow your business. Change is the only constant, so it pays to be prepared.

Every Wednesday April 21th – May 19th from 2 PM – 4 PM CET

After the fantastic feedback on HSMAI Europe Commercial Summer Camp in 2019 we have now set the date for 2021. It will be virtual from Monday June 28th to Friday July 2nd 2021.

Due to the situation we had to postpone our Summer Camp in 2020 that were supposed to take place in Berlin.

Are you interested in joining? Please contact us at for more information

Potential candidate profile

The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.

Press here for more information

About the Certified Revenue Management Executive (CRME)

The CRME is a prestigious certification in revenue management from the Hospitality Sales and Marketing Association International (HSMAI). Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take an exam to confirm their knowledge, experience, and capabilities in the field. The study guide for the exam, which is included in the examination fee, is Evolving Dynamics: From Revenue Management to Revenue Strategy, published by the HSMAI in 2019, developed under the leadership of HSMAI’s Revenue Optimization Advisory Board.

Press here to read more.

About the Certified Hospitality Digital Marketer (CHDM)

Created by hoteliers for hoteliers, the CHDM recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. It is administered by the Hospitality Sales and Marketing Association International (HSMAI).

Hospitality industry professionals, if they meet the minimum qualifications, can take an exam to confirm their knowledge, experience, and capabilities in the digital marketing field.

Press here to read more.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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