HSMAI Foundation
Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. In 2018, The HSMAI Foundation established a new mission statement:
To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.
Apply for grant to join HSMAI Europe Activities
A special Covid Relief Fund was created by the HSMAI Foundation in 2020 to provide HSMAI membership and educational grants for HSMAI programs to members and expired members in need due to challenging circumstances related to the global pandemic. Based on the pace of donations to the fund, a call for grant requests are expected to be made quarterly.
The deadline for this call for grants is July 31, 2021.
List of Activities Hoteliers can Apply for (press on each topic to read more)
About the Certified Revenue Management Executive (CRME)
The CRME is a prestigious certification in revenue management from the Hospitality Sales and Marketing Association International (HSMAI). Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take an exam to confirm their knowledge, experience, and capabilities in the field. The study guide for the exam, which is included in the examination fee, is Evolving Dynamics: From Revenue Management to Revenue Strategy, published by the HSMAI in 2019, developed under the leadership of HSMAI’s Revenue Optimization Advisory Board.
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About the Certified Hospitality Digital Marketer (CHDM)
Created by hoteliers for hoteliers, the CHDM recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. It is administered by the Hospitality Sales and Marketing Association International (HSMAI).
Hospitality industry professionals, if they meet the minimum qualifications, can take an exam to confirm their knowledge, experience, and capabilities in the digital marketing field.
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Press here to read more about membership
Press here to read more about membership
