In Culture & People, Customer, Digital, Distribution, Europe, Event Marketing, Featured, Holland, HSMAI, HSMAI, Innovation, Leadership, Marketing, News, News items, Revenue, Revenue Management, Sales, Service Pledge, Upcoming

*Green=Completed *Red=Postponed *Black=Upcoming

Topic

Date, type

January

HSMAI MeetConnect – National Event in Norway with customers. (This event we have done yearly for more than 20 years but of course it will be the first one taking place virtual)

Thursday January 7th 2021, Virtual

HSMAI ROC Europe 2021: An HSMAI Commercial Strategy event

Tuesday January 26th 2021, Virtual

By Invitation Only: HSMAI Europe Chief Executive Roundtables

HSMAI Europe will host virtual Executive Roundtables for our Organizational hotelier members on the following disciplines:

  • Chief Marketing Officers
  • Chief Loyalty Officers
  • Brand Chief Digital Officers
  • Chief Customer & Distribution Officers
  • Chief Innovation Officers
  • Brand Chief Revenue Officers
  • Chief Sales Officers

Tuesday January 26th 2021, Virtual

HSMAI Awards Norway

Postponed due to Covid-19. New date to be set
Grand Hotel, Oslo

March

HSMAI Europe Channel: Revenue Management at the Verge of Exiting the Pandemic

Moderator: Terence Baker, senior reporter, Europe, Hotel News Now

You can find it here

Wednesday, March 24th, 3pm – 4pm CET, Virtual

April

Tomorrow starts now with HSMAI Europe: Exploring the beauty of focus in a strong hotel brand

  • Martin Andersen, Commercial Director, Amerikalinjen
  • Monna Nordhagen – Partner at Mars Brand Strategy and Member of the HSMAI Europe Marketing & Branding Advisory Board
  • Moderator: Fiona Gillen, VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board

Press here to find the recording

Tuesday, April 13th, 2pm – 3pm CET, Virtual

Tomorrow starts now with HSMAI Europe: A 360 view – Focus On Cross-Functional Strategic Thinking AndExpansion Of Traditional Roles

Moderator: Damiano Zennaro, Sr. Director, Industry Consulting, IDeaS and member of HSMAI Europe Revenue Optimization Advisory Board

Todd Baumgartel, VP Revenue Strategy, EMEA, Marriott International

Anant Vithlani, Vice President Sales, Nordic Choice Hotels. Anant is also the chair of the HSMAI Region Europe Sales Advisory Board 

Read more here

Tuesday, April 20th, 2pm – 3pm CET, Virtual

HSMAI Europe Brand Strategy Master Class

Press here for more information

Free for HSMAI members

5 weeks programme from Wednesday April 21st – May 19th 2021, Virtual

Tomorrow starts now with HSMAI Europe

Create a High-Performance Commercial Team

Moderator:
Anders Johansson, Owner, Hospitality Visions

Saurabh Bhargava, Commercial Director UK & Ireland, The Indian Hotels Company Limited – Taj Hotels Resorts & Palaces

Jaume Vidal, Chief Revenue & AI & Commercial Planning, Barcelo Hotel Group

Press here for more information

Tuesday, April 27th, 2pm – 3pm CET, Virtual

#IamRemarkable – HSMAI Europe Workshop

Free for HSMAI members

#IamRemarkable strives to empower women and other underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.

In collaboration with Google

Thursday, April 29th 11am – 12:30pm CET, Virtual

May

Tomorrow starts now with HSMAI Europe

Post-covid customer behaviors in the hospitality industry

Moderator:
Philippe Roy
, Director Global Client Group Europe, American Express and member of the HSMAI Europe Marketing & Branding Advisory Board

Julien Barré, Regional Director of Revenue for the region Europe for Rosewood Hotels & Resorts and member of the HSMAI Europe Revenue Optimization Advisory Board

Saurabh Bhargava, Commercial Director UK & Ireland, The Indian Hotels Company Limited – Taj Hotels Resorts & Palaces and member of the HSMAI Europe Sales Advisory Board

Press here to read more

Tuesday, May 4th, 2pm – 3pm CET, Virtual

HSMAI Europe Sales Leader Forum: An HSMAI Commercial Strategy event

Full day virtual conference. Free for HSMAI members

Thursday, May 6th, Virtual

Tomorrow starts now with HSMAI Europe

Direct distribution tactics leading to recovery

Moderator: Pablo Delgado, CEO Mirai

Tuesday, May 11th, 2pm – 3pm CET, Virtual

Global HSMAI Curate

Curate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.

Tuesday, May 11th, 5pm – 6:30 pm CET, Virtual

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: How digital transformation is driving the digital customer experience

Dialogue with:

Remy Merckx – Travel Industry, Digital Expert

Loren Gray – Founder & CEO at Hospitality Digital Marketing and a past chair of the Digital Marketing Council of HSMAI America

Tuesday, May 18th, 2pm – 3pm CET, Virtual

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Ramping up for Summer: Proven Hotel Strategies to Capture Your Domestic Market

You will meet: Amanda Du, Head of E-commerce at PentaHotels in dialogue with Fiona Gillen, VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing Advisory Board

Tuesday, May 25th, 2pm – 3pm CET, Virtual

ECC – Excelling at Customer Centricity – an HSMAI Europe Certification.

Press here for more information

Free for HSMAI members

5 weeks programme from Monday May 31st  – Monday June 28th, Virtual

June

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

It’s time for something new : HSMAI Europe Student Council

You will meet:

Sascha Dalig, Regional Director Central Europe at Wyndham Hotels & Resorts and Member of the HSMAI Europe Customer & Distribution Advisory Board

Stephanie Pougnet, Ph.D Professor & Researcher at EHL Ecole Hôtelière de Lausanne and Member of the HSMAI Europe People & Culture Advisory Board

Caroline Schelfhout – Coordinator Master Programmes at Hotelschool The Hague

Josje van Dongen, Head of Innovation & Programme Specialisations at Hotel Management School Maastricht and Chair of the HSMAI Europe Innovation Advisory Board

Emile Schelfhout, Chair of the HSMAI Europe Student Council

Tuesday, June 1st, 2pm – 3pm CET

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

The battle for Talents in Hotel Revenue Optimization

You will meet:

Moderator: Frederic Toitot – Vice President, Global Learning & Development at Accor and the Chair of the HSMAI Europe Revenue Optimization Advisory Board

Scott Dahl – Master’s Program Director at Les Roches Global Hospitality and member of the HSMAI Europe Revenue Optimization Advisory Board

Daniella Boeken – Group Vice President Commercial at Ruby GmbH

Stan Josephi – Senior lecturer Hotel Revenue Management at Breda University of Applied Sciences and member of the HSMAI Europe Revenue Optimization Advisory Board

Tuesday, June 8th, 2pm – 3pm CET

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Changing distribution landscape – How can AI help hotels in boosting their own booking channels in reference to the power of OTA

You will meet:

Moderator: Sascha Dalig – Regional Director Central Europe at Wyndham Hotels & Resorts and a member of the HSMAI Europe Customer & Distribution Advisory Board.

André Vedovelli – CEO at Grand Elysee Hotel Hamburg

Sandro Christofori – Director of Business Development at SHR – Sceptre Hospitality Resources

Vineeth Purushothaman – Regional Director Commercial Planning & Distribution at Wyndham Hotels & Resorts

Pablo Delgado – CEO at Mirai and  a member of the HSMAI Europe Customer & Distribution Advisory Board

Tuesday, June 15th, 2pm – 3pm CET

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: How digital capabilities enables new business opportunities

You will meet:

Remy Merckx – Travel Industry, Digital Expert 

Tuesday, June 22nd, 2pm – 3pm CET

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: How to avoid the most costly and common mistakes hotels often make when it comes to reviews and reputation?

You will meet:

Adele Gutman Milne – Host of the Hospitality Reputation Marketing Podcast: Get Great Reviews

Martin Andersen – Commercial Director, Amerikalinjen

Tuesday, June 29th, 2pm – 3pm CET

August

It`s time for the Norwegian Election Campaign!   

HSMAI and Norsk Reiseliv are pleased to invite politicians and other representatives to a debate followed by mingling, wine and snacks.

Wednesday August 25th
15.00 – 18.30 CET
Hotel Continental, Oslo

September

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: TBC

Every Tuesday, 2 pm – 3 pm CET
(1 pm – 2 pm UK time), Virtual
Starting September 14

The HSMAI Day BENELUX: An HSMAI Commercial Strategy event

Tuesday, September 21st
Amsterdam

Post Covid People Strategy – HSMAI Europe Talent Programme

Press here for more information

Free for HSMAI members

5 weeks programme from Thursday September 23rd – Thursday October 21st, Virtual

The HSMAI Day Nordic: An HSMAI Commercial Strategy event

Oslo, Tuesday September 28th

October

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: TBC

Every Tuesday, 2 pm – 3 pm CET
(1 pm – 2 pm UK time), Virtual

The HSMAI Day UK: An HSMAI Commercial Strategy event

Tuesday, October 5th
London

The HSMAI Day France: An HSMAI Commercial Strategy event

Thursday, October 7th
Paris

The HSMAI Day DACH: An HSMAI Commercial Strategy event

Tuesday, October 19th
Frankfurt

The HSMAI Day Spain: An HSMAI Commercial Strategy event

Tuesday, October 26th
Madrid

HSMAI MeetConnect – National Event in Norway with customers

Thursday, October 28th
11.00 am – 6.30 pm CET
Oslo

November

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: TBC

Every Tuesday, 2 pm – 3 pm CET
(1 pm – 2 pm UK time), Virtual

HSMAI Europe Curate

Curate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.

November, date to be set, Virtual

December

Tomorrow starts now with HSMAI Europe

Live TV Shows with interesting guests/topics.

Topic: TBC

Every Tuesday, 2 pm – 3 pm CET
(1 pm – 2 pm UK time), Virtual

National Christmas event in Norway

December 16th from 4pm CET, Oslo

January 2022

HSMAI MeetConnect – National Event in Norway with customers

Tuesday, January 11th
11.00 am – 5.30 pm CET
Oslo

HSMAI Awards Norway – National Event in Norway

Tuesday, January 11th
7.30 pm CET
Oslo

HSMAI Europe Marketing Strategy Conference 2022
An HSMAI Europe Commercial Strategy event

Renew, Rebuild, Recover

Tuesday January 25th 2022, London

HSMAI Europe ROC 2022
An HSMAI Europe Commercial Strategy event

Renew, Rebuild, Recover

Wednesday January 26th 2022, London

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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